当传统啤酒巨头在存量市场中艰难寻求增长之际，一场由年轻消费者主导的变革正悄然重塑行业格局。近日，以平价茶饮著称的蜜雪集团收购现打鲜啤品牌“福鹿家”五成三股份，补齐了集团在“日茶夜酒”消费链上的关键拼图。在传统啤酒增长放缓下，一股以“茶啤”、“果啤”为代表的“新中式”精酿风潮强势崛起，这类产品透过降低酒精度、提升口感适饮性，并结合年轻化与社交化的品牌定位，成功开拓出新的市场增长点，这亦为跨界进军...
Source Link当传统啤酒巨头在存量市场中艰难寻求增长之际，一场由年轻消费者主导的变革正悄然重塑行业格局。近日，以平价茶饮著称的蜜雪集团收购现打鲜啤品牌“福鹿家”五成三股份，补齐了集团在“日茶夜酒”消费链上的关键拼图。在传统啤酒增长放缓下，一股以“茶啤”、“果啤”为代表的“新中式”精酿风潮强势崛起，这类产品透过降低酒精度、提升口感适饮性，并结合年轻化与社交化的品牌定位，成功开拓出新的市场增长点，这亦为跨界进军...
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