哔哩哔哩-W(9626.HK):社区生态稳健 商业化成熟向前

华泰证券
Oct 14, 2025

首次覆盖哔哩哔哩港股并给予“买入”评级,目标价316.5 港元,对应25EPS 4.1x。公司为中视频社区稀缺标的,平台生态稳固,用户高留存下保持稳健增长,广告和游戏双轮驱动业务增长,我们看好公司AI 技术赋能下广告业务的份额提升,以及新游戏催化下的盈利上修。社区壁垒:从文化聚合到生态闭环,构建长期竞争护城河B 站历经十五年发展,已从早期二次元垂直社区,进化为覆盖多元内容的综合视频生态平台,其核心...

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