曾几何时,银行凭借庞大的网点布局与深厚的客户基础,稳坐公募基金销售主渠道的“头把交椅”,然而时过境迁,在互联网平台冲击、投资者行为线上化及年轻化、监管趋严以及买方投顾转型的多重压力下,银行基金业务正陷入“围城”。一边是部分中小银行撤回基金托管资格申请;另一端则是前端代销市场权益类基金保有规模占比持续下滑。为应对客户流失与收入压力,银行普遍采取“以价换量”策略,但低价竞争虽能短期提振交易量,却难掩...
Source Link曾几何时,银行凭借庞大的网点布局与深厚的客户基础,稳坐公募基金销售主渠道的“头把交椅”,然而时过境迁,在互联网平台冲击、投资者行为线上化及年轻化、监管趋严以及买方投顾转型的多重压力下,银行基金业务正陷入“围城”。一边是部分中小银行撤回基金托管资格申请;另一端则是前端代销市场权益类基金保有规模占比持续下滑。为应对客户流失与收入压力,银行普遍采取“以价换量”策略,但低价竞争虽能短期提振交易量,却难掩...
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