必须“打通”中国市场:阿迪达斯CEO三年四次访华丨消费参考

21世纪经济报道
Oct 15, 2025

21世纪经济报道记者贺泓源,实习生李音桦、韦怡琦 报道阿迪达斯对中国市场更重视了。据阿迪达斯披露,2025年10月12日,阿迪达斯全球首席执行官(CEO)比约恩·古尔登(Bjoern Gulden)连续两年出席上海市咨会。继去年作为特邀嘉宾参与会议后,今年是首次以正式会员的身份参加。这是古尔登担任阿迪达斯CEO三年来的第四次访华。除了参加上海市咨会,古尔登还在北京拜访了国家体育总局局长、中国奥委会...

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