房企9月成绩单:超六成销售额环比增长,改善型房源成主力

北京商报
Oct 16

房企9月销售企稳回升,改善型房源成为主要拉动力。据北京商报记者不完全统计,截至10月15日,在已披露9月销售数据的24家房企中,保利发展、中国海外发展(以下简称“中海”)、绿城中国等15家房企销售额环比上升,占比达62.5%。此轮回暖与房企此前调整拿地策略密切相关,叠加“好房子”产品的入市,共同推高了改善型房源的市场占比。业内人士指出,差异化的定价策略亦是关键:小户型靠叠加“好房子”产品入市,“...

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