天猫“双11”首次全面落地AI

北京商报
Oct 16, 2025

北京商报讯(记者何倩)10月16日,北京商报记者从天猫“双11”发布会上了解到,今年是第一个大消费时代的“双11”,第一个AI全面落地的“双11”,第一个淘宝闪购全面参与的“双11”。  据了解,今年“双11”全周期天猫将发放500亿消费券补贴用户,部分消费券将由AI“智惠引擎”统一决策发放。试点期数据显示,AI“智惠引擎”发券转化率,相比以往提升了15%,让消费补贴更加精准。  不仅如此,目前...

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