投资要点丰富多样的户外运动正成为年轻人走出家门、获得快乐的优先选择;同时,运动人群注重情绪、体现个性逐渐成为体育消费的趋势,由此引起的“多巴胺经济”爆发成为消费的一大亮点。我们认为,供给潜力与需求潜力同时发力,或将促使户外运动消费的潜力渐趋增长。户外运动:让“多巴胺经济”动起来。行业供给侧及需求侧双双发力:1)从供给侧来看,户外运动作为促进全民健身、推动文旅融合和培育新经济增长点的重要领域,受到了...
Source Link投资要点丰富多样的户外运动正成为年轻人走出家门、获得快乐的优先选择;同时,运动人群注重情绪、体现个性逐渐成为体育消费的趋势,由此引起的“多巴胺经济”爆发成为消费的一大亮点。我们认为,供给潜力与需求潜力同时发力,或将促使户外运动消费的潜力渐趋增长。户外运动:让“多巴胺经济”动起来。行业供给侧及需求侧双双发力:1)从供给侧来看,户外运动作为促进全民健身、推动文旅融合和培育新经济增长点的重要领域,受到了...
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