国信证券:维持京东集团-SW(09618)“优于大市”评级 外卖新业务UE持续改善

智通财经
Oct 15, 2025

智通财经APP获悉,国信证券发布研报称,维持京东集团-SW(09618)“优于大市”评级,公司外卖新业务投入有节制、基本盘电商效率不断提升,该行调整2025-2027年公司收入预测至13348/14197/14882亿元,调整2025-2027年公司经调净利预测至298/408/567亿元,调整幅度为+2.2%/+1.7%/+1.2%。

该行表示,公司三季度收入表现亮眼,料收入同比+13%:收入端,该行预计Q3京东集团实现营收2939亿元,同比+13%,主要由于国补带动京东零售收入增速较快(24Q3/25Q2收入yoy+5%/22%)。预计京东零售收入增速+11%,其中带电类目增速高个位数增长,日百类目两位数增长;外卖业务单量环比Q2有所增长,主要受季节带动,预计京东零售/京东物流/新业务Q3收入增速分别为+11%/+20%/+230%。

运营情况看,该行预计京东Q3 GMV增速15%左右(7-8月网上零售大盘yoy+12.9%),份额持续回升,主要受带电类目以旧换新带动;用户侧看,电商季度活跃购买用户、用户购频均保持强劲增长,主要受益于国补以及外卖新业务带动,今年3-4月获取的首批外卖全新用户中,截至7月已有40%转化为主站用户。利润端,料公司2025Q3 Non-GAAP净利率1.4%。其中京东零售经营利润率同比提升0.3pct,主要由于供应链效率提升带动商品毛利提升,以及佣金广告收入增速较快导致的结构性调整;今年开始的新业务外卖环比看外卖UE持续改善,主要受益于Q3公司未跟进友商大规模用户补贴,正餐占比稳中有升,此外外卖配送效率提升、补贴更精准均带动UE改善。

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