美团外卖商户遭遇不公可无限申诉,减少“恶意差评”影响

新浪科技
Oct 16, 2025

  新浪科技讯 10月16日上午消息,最近,不少餐饮商家收到信息,美团外卖将调整商家评分计算规则,增加“复购率”“餐品质量”“食品安全”等指标。

  新浪科技从美团获悉,新评分规则将于10月20日开始实行,逐步覆盖全国商家,评分规则将从过去的“单一主观打分”变为“多维综合评分”,并增加“食品安全”等指标,更全面反映商家外卖服务水平,减少同行恶意差评、虚假好评等评分“内卷”行为。

  据了解,今年4月,美团外卖开始在天津、佛山等城市开展新评分试点。新评分涵盖了“餐品质量分”和“服务体验分”两个主要维度。其中,“餐品质量分”包括顾客针对餐品满意度、包装满意度的主观打分以及门店复购率等客观指标,服务体验分包括商家消息回复率、服务负反馈率等评分项。对于新上线商家“冷启动”评价数量少、差评影响大的问题,新评分机制还增设“新商家保护期”,当新商家的有效评价积累到一定数量时,评分才会对外展示。(罗宁)

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