Mainland China's Smartphone Market Declines 3% in 3Q25 as Vivo Regains Top Spot, Omdia Reports
Reuters
Oct 16, 2025
Mainland China's Smartphone Market Declines 3% in 3Q25 as Vivo Regains Top Spot, Omdia Reports
TechTarget Inc. has published a market analysis highlighting recent trends in mainland China's smartphone market. According to research from Omdia, the market declined 3% year on year in the third quarter of 2025, with total shipments reaching 67.2 million units. Despite ongoing market adjustments and intensified competition among top vendors, vivo regained the leading position with 11.8 million units shipped, securing an 18% market share. Huawei followed with 10.5 million units and a 16% share, while Apple climbed back into the top three with 10.1 million units and a 15% share. Xiaomi and OPPO rounded out the top five, each holding around a 15% market share. The analysis notes that local brands are focusing on product differentiation through design, battery capacity, camera performance, and the expansion of AI-driven features to enhance user experience. Omdia forecasts modest growth for the market in 2025, supported by ongoing subsidy programs and continued innovation.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TechTarget Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251015586924) on October 16, 2025, and is solely responsible for the information contained therein.
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