加多宝王老吉打了十多年,就为了一个商标?

DoNews
Oct 15

最近,王老吉和加多宝又吵起来了。这次不是国内的广告语,也不是谁先赞助综艺,而是又一次把战火烧到了海外市场:加多宝高调宣布自己才是“王老吉海外商标”的合法拥有者;王老吉则冷嘲回应:“有病去医院,有事找法院,谢谢。”从1995年广药把王老吉的红罐授权给鸿道集团,到2012年双方合作决裂,法院一纸判决把商标收回广药手中,这场堪称中国饮料行业最持久的商战,如今已经历经30年。但十多年下来,官司打了几十场,...

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