海底捞“开吃”寿司

联商网
Oct 16, 2025

当回转寿司赛道持续升温,寿司郎、滨寿司等品牌加速跑马圈地,本土品牌也纷纷以平价、本土化打法抢占市场时,餐饮巨头海底捞终于出手了。近期,海底捞在杭州金沙天街悄然开出首家寿司子品牌“如鮨寿司”,带着200款SKU、五档平价定价、日式场景设计,正式切入这一高增长赛道。作为以火锅为核心标签的餐饮集团,海底捞为何选择此时入局寿司?“如鮨寿司”在产品、价格、场景上有哪些差异化打法?面对“前有国际品牌壁垒,后有...

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