提前6个月抢终端!统一要改写2026年“冰柜战”规则?

食洞
Oct 15

2025冰柜余温还未散去,统一已启动2026年“冰柜行动”。据悉,统一启动时间从惯例的次年春季提前至2025年10月,这场覆盖6个月的终端战役以“运动场馆、两工一园、台球厅、网吧和电竞馆”为核心战场,抛出阶梯式激励政策:冰冻空白点新投冰柜奖励200元/台,既有网点升级与多台投放奖励 100元/台。这一决策并非偶然。有数据显示,终端冰柜可使销量提升29%,夏季81%消费者会因目标产品未冰冻转向竞品。...

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