健康礼赠、膳食调理成“双节”健康消费新趋势 京东健康引领“健康过节”新风尚

证券日报
Yesterday

  本报讯 (记者袁传玺)随着国庆中秋双节假期落下帷幕,在全国涌动的旅游与消费热潮中,强劲的“健康消费”正悄然成为市场新亮点。来自京东健康的消费数据显示,今年国庆8天长假期间,健康礼赠、膳食调理成为当下健康消费的两大主要趋势,充分显示出公众健康意识的显著提升与消费观念的深刻转型。

  这个假期,“送礼送健康”已从一句问候落实为千万消费者的实际选择。京东健康数据显示,以纯鲜炖燕窝、阿胶糕、西洋参为代表的传统滋补品销售呈现爆发式增长,销售额同比激增205%。与此同时,赖氨酸、蛋白粉、氨糖等现代营养补充剂也增势强劲,销售额同比增幅分别达到200%、85%、76%,充分反映出消费者在情感表达上更倾向于选择具有实用价值与关怀意义的健康佳品。

  节日盛宴推杯换盏之余,公众对自身健康的关注与管理也在持续深化。面对聚餐增多可能带来的消化负担,越来越多的消费者选择主动调理、防患于未然。京东健康数据显示,节日期间肠胃益生菌等相关产品销售大幅攀升,同比增长达85%。

  眼下,国庆中秋“双节健康消费”的热潮未退,年终的健康关怀已接力登场。10月9日晚8点,京东11.11火爆开启,大促期间,消费者在购买药品、保健品、医疗器械等健康好物时,还能参与抽免单活动。11.11期间,限时抽免单次数翻倍、免单返现金额最高翻3倍等互动也将带来惊喜不断的消费体验。

(文章来源:证券日报)

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