天猫双11首次全面落地AI应用 深入商家经营全链路与消费体验

e公司
Oct 19

10月中旬,电商平台争相开启双11大促,与以往双11不同的是,AI或成为今年双11的核心引擎。近日,阿里在天猫双11发布会上宣布,今年将是首个AI全面落地的天猫双11,AI将从流量分发、消费者体验、电商经营等方面解决消费痛点,让商家增长,并推出六款智能导购工具提升购物效率。同时,今年天猫双11投入力度为历年之最,全周期将发放500亿元消费券补贴用户。天猫总裁家洛在发布会上表示,双11正经历根本性...

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