电商平台陆续进入双11节奏。今年双11,一个无法忽视的背景,正是外卖市场备受关注的变局。不仅颠覆了外卖本身,也让即时配送突破餐饮场景,逐步渗透到品牌零售之中。闪购为电商打开了庞大的增量空间,也带来了全新的挑战。在八月的阿里财报电话会上,“闪购与电商的协同效应”被反复提及。对于淘宝来说,日订单量超越美团只能算是阶段性成果,真正的考验是通过新场景,释放更持久的新增量,而双11无疑是检验闪购与电商生态...
Source Link电商平台陆续进入双11节奏。今年双11,一个无法忽视的背景,正是外卖市场备受关注的变局。不仅颠覆了外卖本身,也让即时配送突破餐饮场景,逐步渗透到品牌零售之中。闪购为电商打开了庞大的增量空间,也带来了全新的挑战。在八月的阿里财报电话会上,“闪购与电商的协同效应”被反复提及。对于淘宝来说,日订单量超越美团只能算是阶段性成果,真正的考验是通过新场景,释放更持久的新增量,而双11无疑是检验闪购与电商生态...
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