一面临增长放缓元气森林曾经凭借“0糖0卡0脂”概念横扫饮料市场的新消费品牌，如今面临着增长放缓的挑战。2018年至2021年，元气森林的销售额增长率分别为300%、200%、309%、170.3%。元气森林2024年在中国市场的销售额达到了117亿元人民币，较2023年仅增长了43.2%。元气森林的增速放缓，部分原因在于其主力产品气泡水市场已进入成熟期，竞争日趋激烈。同时，传统饮料巨头迅速跟进无糖...
Source Link一面临增长放缓元气森林曾经凭借“0糖0卡0脂”概念横扫饮料市场的新消费品牌，如今面临着增长放缓的挑战。2018年至2021年，元气森林的销售额增长率分别为300%、200%、309%、170.3%。元气森林2024年在中国市场的销售额达到了117亿元人民币，较2023年仅增长了43.2%。元气森林的增速放缓，部分原因在于其主力产品气泡水市场已进入成熟期，竞争日趋激烈。同时，传统饮料巨头迅速跟进无糖...
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