外卖补贴大战逐渐熄火,餐饮商家面临顾客价格预期难回调、到店消费下滑等新困境。过去的大额补贴扰乱了行业价格体系,不少餐饮店陷入“补贴后遗症”,如何破局成为后补贴时代的关键。在第八届餐饮产业大会上,美团核心本地商业CEO王莆中指出,消费者对性价比的需求正在重塑餐饮业,但实现路径不应依赖同行内卷,而应通过结构性成本优势和经营水平提升来满足。多位从业者表示,当前消费者更理性,单纯低价难以持续,“价值感”正...
Source Link外卖补贴大战逐渐熄火,餐饮商家面临顾客价格预期难回调、到店消费下滑等新困境。过去的大额补贴扰乱了行业价格体系,不少餐饮店陷入“补贴后遗症”,如何破局成为后补贴时代的关键。在第八届餐饮产业大会上,美团核心本地商业CEO王莆中指出,消费者对性价比的需求正在重塑餐饮业,但实现路径不应依赖同行内卷,而应通过结构性成本优势和经营水平提升来满足。多位从业者表示,当前消费者更理性,单纯低价难以持续,“价值感”正...
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