名创优品,站在泡泡玛特的肩膀上

新消费101
Oct 17

作者:考拉是只鹿| 编辑:小鱼“这是潮玩最好的时代。”好文4136字 | 8分钟阅读谁是下一个泡泡玛特?顶流潮玩爆火之后难得的“冷静期”,人们开始摸索下一个IP界的“仙品”。绝大部分的人都会不约而同地想到一个名字——名创优品。毕竟,那些晒着泡泡玛特玩具的粉丝们,同时也在晒着名创优品的各种生活好物。你以为名创优品还停留在“十元店”的维度上,实际上,它已经和泡泡玛特在同一个竞技场上正式会师了。8月,...

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