印象大红袍港股IPO，将文旅品牌的竞争核心，推进到了更高的层次。第一代旅游上市公司，背靠景区发展；第二代乐园品牌，靠运营能力立足；第三代文旅上市公司，以文旅IP为核心。文旅业核心竞争力的迭代，见证了市场从“靠天吃饭”、“靠人吃饭”到“靠IP吃饭”的迭代。到福建武夷山的人，大概率不会错过《印象大红袍》。去武夷山，如果不看《印象大红袍》，就相当于白来。仅靠这一场演出，公司每年卖票收入过亿，稳赚四五千...
Source Link印象大红袍港股IPO，将文旅品牌的竞争核心，推进到了更高的层次。第一代旅游上市公司，背靠景区发展；第二代乐园品牌，靠运营能力立足；第三代文旅上市公司，以文旅IP为核心。文旅业核心竞争力的迭代，见证了市场从“靠天吃饭”、“靠人吃饭”到“靠IP吃饭”的迭代。到福建武夷山的人，大概率不会错过《印象大红袍》。去武夷山，如果不看《印象大红袍》，就相当于白来。仅靠这一场演出，公司每年卖票收入过亿，稳赚四五千...
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