阿里终于把“AI 电商”想明白了

极客公园
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接下来,流量分配规则、购物方式都要变了。作者|苏子华编辑|郑玄2023 年末,互联网商业世界出现了一个标志性时刻——拼多多的市值一度超过阿里巴巴。这不仅导致市场情绪对阿里电商前景看衰,也加速了内部的反思和战略调整。彼时,马云在内部明确提出,接下来要发力“AI 电商”。而何为 AI 电商、又该如何落地,在内部乃至整个行业都没有清晰的路径。据《晚点》此前报道,2023 年淘宝天猫内部一度有近 20 个...

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