新浪科技讯 10月17日晚间消息，今日，在七鲜品牌日上，京东七鲜联合中医药老字号鹤年堂，推出涵盖零食酒水、日用百货的14款联名养生新品，并于七鲜北京东坝万达店同步举办品牌日暨新品首发活动。
据介绍，今年以来，七鲜自有品牌商品成交额同比增长445%。目前商品数量超 600 款、覆盖全品类。过去的九月，平均每两笔七鲜订单中就有一单含七鲜自有品牌商品。
据开发此次联名商品的采销团队介绍，新品紧密围绕当下消费者 “养肺防燥”“舒缓助眠”“补血生发” 等热门需求，构建起多场景的“随身养生补给站”。如黄精人参爆浆软糖兼具猎奇口感与养生功效，将传统补益食材转化为办公室 “随身补给”；艾草丹参肩颈热敷围脖将热敷与穴位养护结合；月影沐光香氛晶石则将中医 “以养代治” 智慧与现代香氛美学融合，主打情绪疗愈。
据悉，这并不是七鲜与老字号的首次合作，今年夏天，七鲜与另一老字号“龙虎”合作开发的风油精系列产品。其中的风油精爆浆软糖上市次月即环比增长超100%，多月持续霸榜七鲜糖果品类第一。
责任编辑：刘万里 SF014
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