海外复盘:任天堂-创造惊喜的游戏王国

中邮证券
Oct 17

投资要点IP 产业海外发展早于中国,很多公司旗下IP 都已家喻户晓,如日本的三丽鸥(Hello Kitty)、万代(高达)、任天堂(宝可梦)等,美国的迪士尼(星黛露)、孩之宝(小马宝莉)、美泰(芭比娃娃)等,丹麦的乐高。这些公司大多起源于二战以后,腾飞大多在2000 年左右,而我国IP 潮玩行业起源于2010s,快速发展在2020s 以后。因此我们推出IP 海外复盘系列,这是系列三,复盘创造惊喜的...

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