“这家公司的第二增长曲线在哪里”，是近年来各行各业被市场频频追问的一句话。在《增长炼金术——持续增长之秘诀》中，麦肯锡资深顾问提出，企业持续增长的关键在于平衡核心业务、新兴业务、候选业务等“三层面业务”，一旦出现减退势头便不失时机地以新替旧。这一理论在今天的消费行业尤为应景。当存量竞争成为常态，蜜雪集团、泡泡玛特、农夫山泉、卫龙等增长势头依旧凶猛的企业，都在源源不断地建立新业务。2025年10月，...
Source Link“这家公司的第二增长曲线在哪里”，是近年来各行各业被市场频频追问的一句话。在《增长炼金术——持续增长之秘诀》中，麦肯锡资深顾问提出，企业持续增长的关键在于平衡核心业务、新兴业务、候选业务等“三层面业务”，一旦出现减退势头便不失时机地以新替旧。这一理论在今天的消费行业尤为应景。当存量竞争成为常态，蜜雪集团、泡泡玛特、农夫山泉、卫龙等增长势头依旧凶猛的企业，都在源源不断地建立新业务。2025年10月，...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.