从药品销售到患者服务:医药电商与药企合作迈进深水区

健识局
Oct 20, 2025

药企和电商合作,早就不限于供货、卖药这一件事了。今年火爆全网的体重管理,就让药企再次尝到互联网渠道的甜头。银诺医药的依苏帕格鲁肽α是今年1月获批,2月在京东健康首发上市。这是中国首个人源超长效GLP-1药物,上市四个月销售额即突破5000万元。公司创始人王庆华教授向健识局表示:互联网渠道大大提高医生与用户的沟通效率,最终让更多的患者受益,提升企业药品的可及性。日前,在第五届医药数字营销论坛上,...

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