文 | 窄播,作者 | 李威这是《窄播Weekly》的第69期,本期我们关注的商业动态是:苹果公司CEO库克本周的“中国行”,更明确地展示了苹果拥抱新流量、新渠道,更积极争取年轻用户的决心。从2011年接替乔布斯成为苹果的新一任CEO开始,库克几乎每年都会为自己安排来中国的行程。这些行程的细节变化也成为外界观察和分析苹果公司在华市场策略变化的重要窗口。以往库克的中国行程,都会由门店、官方、客户、...
Source Link文 | 窄播,作者 | 李威这是《窄播Weekly》的第69期,本期我们关注的商业动态是:苹果公司CEO库克本周的“中国行”,更明确地展示了苹果拥抱新流量、新渠道,更积极争取年轻用户的决心。从2011年接替乔布斯成为苹果的新一任CEO开始,库克几乎每年都会为自己安排来中国的行程。这些行程的细节变化也成为外界观察和分析苹果公司在华市场策略变化的重要窗口。以往库克的中国行程,都会由门店、官方、客户、...
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