港股异动 | 哔哩哔哩-W(09626)涨超4% 三季度广告业务亮眼表现有望持续 新卡牌游戏将于明年初贡献增量

智通财经
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智通财经APP获悉,哔哩哔哩-W(09626)涨超4%,截至发稿,涨4.2%,报213.2港元,成交额2.09亿港元。

招商证券发布研报称,三季度预期哔哩哔哩-W实现收入76亿元,同比增长4%;预期实现经调整归母净利润6.5亿元,同比增长175%,环比增长16%。分业务来看,其中,广告业务三季度预计实现收入25亿元,同比增长20%,主要来自效果广告收入增长贡献;进入四季度,近期B站正式启动“双11”大促,并与阿里京东达成更深度的数据打通,为在B站种草的品牌和商家交付核心的电商经营指标,提供亿级曝光会场、投前人货洞察等一系列重磅资源,进一步优化商家投放转化效率,提升投放体验。

游戏业务方面,9月10日,哔哩哔哩-W首曝了三国题材休闲非对称竞技卡牌新游戏《三国:百将牌》,并定档10月开启测试,作为《三谋》的发行团队继《三谋》后第二款立项的项目,其玩法上跳出传统框架,倾向策略型对局,保留短平快特点,融入英雄技能玩法要素,更易吸引三国IP玩家及年轻用户,首曝阶段邀请B站头部UP主参与试玩,有望于明年初正式上线贡献增量。

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