哔哩哔哩-W早盘涨近5% 三季度广告业务亮眼表现有望持续

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  哔哩哔哩-W早盘股价上涨4.79%,现报214.40港元,成交额2.65亿港元。

  招商证券发布研报称,三季度预期哔哩哔哩-W实现收入76亿元,同比增长4%;预期实现经调整归母净利润6.5亿元,同比增长175%,环比增长16%。分业务来看,其中,广告业务三季度预计实现收入25亿元,同比增长20%,主要来自效果广告收入增长贡献;进入四季度,近期B站正式启动“双11”大促,并与阿里京东达成更深度的数据打通,为在B站种草的品牌和商家交付核心的电商经营指标,提供亿级曝光会场、投前人货洞察等一系列重磅资源,进一步优化商家投放转化效率,提升投放体验。

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