2025年10月,蜜雪集团以2.968亿元收购现打鲜啤品牌“鲜啤福鹿家”53%股权,正式进入酒精饮品领域。此次收购为关联交易,原实际控制人田海霞系蜜雪集团CEO张红甫配偶。截至2025年8月,鲜啤福鹿家门店已突破1400家并实现盈利。此举标志着蜜雪集团构建“糖、咖啡因、酒精”三大成瘾性成分覆盖的饮品版图。公司通过茶饮(蜜雪冰城)、咖啡(幸运咖)到啤酒(鲜啤福鹿家住)的跨界布局,复制其高质平价与...
Source Link2025年10月,蜜雪集团以2.968亿元收购现打鲜啤品牌“鲜啤福鹿家”53%股权,正式进入酒精饮品领域。此次收购为关联交易,原实际控制人田海霞系蜜雪集团CEO张红甫配偶。截至2025年8月,鲜啤福鹿家门店已突破1400家并实现盈利。此举标志着蜜雪集团构建“糖、咖啡因、酒精”三大成瘾性成分覆盖的饮品版图。公司通过茶饮(蜜雪冰城)、咖啡(幸运咖)到啤酒(鲜啤福鹿家住)的跨界布局,复制其高质平价与...
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