叶国富:要放弃线上线下概念回归产品本质,雷军创业之初只在线上卖,现在小米线下店也开了上万家

新浪科技
Oct 22

  新浪科技讯 10月22日下午消息,罗永浩发布新一期对话节目,此次对话名创优品创始人叶国富,聊潮玩消费以及“胖改店”的故事。

  谈及线上线下两种模式,叶国富称,自己对线下更有感情,现在名创优品线上销售占比10%左右,90%在线下,现在大部分零售品牌也依然以线下为主。

  他表示,电商确实发展很快,对零售业冲击很大,但要找到适合自己的发展模式。名创优品通过线下也做得很成功,也不否定线上,现在也在大力发展线上。他提到,很多线上品牌也在做线下,比如小米。雷军创业之初叫互联网手机,只在线上卖,后来发现线下流量更强大,现在小米线下店也有上万家。他认为,要放弃线上线下的概念,回归产品本质。商业本质还是要把产品做好,一个企业如果没有好产品,什么都不是。如果有好产品,线上线下都会卖得很好。

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