By Adriano Marchese
Rogers Communications is scheduled to report third-quarter earnings on Thursday before the market open. Here is what you need to know.
REVENUE: The Canadian telecom's revenue is expected to rise to 5.3 billion Canadian dollars ($3.78 billion), according to FactSet, up from C$5.13 billion a year earlier.
EARNINGS PER SHARE: Analysts expect per-share earnings to slip slightly to C$0.97 from C$0.98.
ADJUSTED EPS: Adjusted earnings, which strip out exceptional costs and one-off items, are projected at C$1.23.
In the quarter, the stock rose 16% and recently traded at C$52.45.
WHAT TO WATCH
CUSTOMER STRATEGY: Investors will be keen to know about Rogers' strategy to attract more customers in a low-growth environment. "Among the Canadian wireless operators, Rogers has been the most innovative in its strategy to move beyond selling commoditized data buckets," said Scotiabank's Maher Yaghi in a report. He noted that it has been adding perks to encourage customers to upgrade to premium tiers of its service. "Management believes they are winning overall customer relationships especially when they can bundle it with broadband and other services," Yaghi added.
WIRELESS: Yaghi thinks that Rogers has been the most innovative operator in evolving its wireless plans and sales strategy, but it is still early days of this transformation. "While Rogers is still early in the transition, we believe the company's courage to innovate makes them more likely to succeed in moving customers up the value stack," he said. This should support longer-term annualized revenue per unit growth, which in recent quarters has been under pressure from more intense competition.
WIRELESS SUBSCRIPTIONS: Investors will want to know about customer additions to its wireless service. TD Cowen's Vince Valentini estimates about 60,000 additions to its postpaid service, and 48,000 for its prepaid service.
Write to Adriano Marchese at adriano.marchese@wsj.com
(END) Dow Jones Newswires
October 22, 2025 14:50 ET (18:50 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.