鸿星尔克、李宁入驻美团闪购,国民运动品牌加码即时零售迎战双11

格隆汇资讯
Oct 21, 2025

临近双11,多家"国民级"运动品牌密集加码即时零售。10月21日,鸿星尔克品牌门店启动入驻美团闪购。双方预计,截至今年底,鸿星尔克入驻美团闪购门店数将扩展至约4000家,覆盖全国绝大多数城市,提供"国民运动好货,一站购齐30分钟准时达"的便捷服务。据了解,美团闪购是鸿星尔克入驻的首家即时零售平台。记者梳理发现,双11周期,同时成为了运动服饰类品牌布局即时零售的"高峰期"。此前一天,李宁品牌宣布与...

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