AI直播、VR看房!"十四五"房企品牌大战升级,不会用这招的要被淘汰!

中指研究院
Oct 22

构建全方位、多层次的品牌生态系统,聚焦优势赛道加快品牌输出头部企业将品牌愿景进化为“综合开发运营商”,以用户需求为核心,构建“开发+运营+服务”一体化业务模式,构建一个全方位、多层次的品牌生态系统,通过协同效益提升品牌资产和品牌价值。如保利发展控股以不动产投资开发为原点,立体延展出“不动产生态”,致力于成为全球最具活力的不动产生态平台,在“不动产生态平台”战略定位下,公司延伸不动产投资开发、不动产...

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