高盛“双十一”观察:启动时间史上最早,AI显著提升效率转化

华尔街见闻
Oct 22

据追风交易台,在今年“双十一”购物节拉开帷幕之际,高盛分析师Ronald Keung于2025年10月21日发布了一份最新的消费状况观察报告。 报告的核心聚焦于五大观察:史上最长的活动周期、AI工具的全面普及、初期销售的强劲表现、新一轮补贴政策的影响,以及即时零售领域的持续竞争。 史上最早、跨度最长“双十一”,拉长战线抢占先机 今年各大平台不约而同地将“双十一”战线大幅提前。天猫、京东、抖音分别于...

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