“自补”接替“国补”让利消费者,厂商在保份额与保利润之间摇摆|双十一观察

第一财经
Oct 22

“今年双11同比压力大,价格厮杀得凶,基本每周一个促销小节点。”10月21日,一位彩电企业相关负责人向第一财经记者说。调研机构预测,由于去年四季度“国补”(国家补贴)资金足、市场基数高,今年国补限流,双11家电市场有增长压力。  一位白电企业负责人也说,国内家电零售价在国补限流后有点乱,头部品牌在“自补”(提供企业补贴),“我们腰部品牌保守操作,不参与低价亏损行为”。有商家认为,今年双11主流品牌...

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