新浪财经《酒业内参》独家获悉，近期五粮液向经销商通知：要求经销商正常回款，酒厂控制整体发货节奏，坚挺五粮液市场价格。
有业内人士表示：“五粮液的此番控货举措，实际是向市场释放信号，酒厂从源头限制增量，市场便能集中精力消耗存量货物，价格也自然随之坚挺。”
据《酒业内参》了解，目前，第八代五粮液（散瓶）批发价约为800元，原件批发价约820-825元，对比中秋节前呈现一定程度上涨。
正常而言，酒企经销商每年将分多个时间段，分批次将货款打回酒厂。按照打回的货款，酒厂再对应的向经销商放等价值货物，通常经销商可以申请一次性取走。
有五粮液经销商向《酒业内参》解释：“可能之前打了数百件的货款，但现在不能一次要求全部到货，只能几十件的分批次向酒厂申请。”
对于上述消息，《酒业内参》问询了五粮液方面，截至发稿前未有回应。
责任编辑：杨赐
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