(以下内容从东吴证券《保险Ⅱ行业深度报告:中国个险渠道三十年——从“人海战术”到价值驱动的转型升级之路》研报附件原文摘录)投资要点国内人身险个险渠道已历经30余年发展,可主要分为四大发展阶段。阶段一,个险渠道引入与起步期(1992-2002):1992年友邦保险首次将人身险“代理人”这一新颖的营销模式引入中国市场,1994年平安保险制定了中国第一套代理人制度“基本法”,1995年《保险法》奠定制度...
Source Link(以下内容从东吴证券《保险Ⅱ行业深度报告:中国个险渠道三十年——从“人海战术”到价值驱动的转型升级之路》研报附件原文摘录)投资要点国内人身险个险渠道已历经30余年发展,可主要分为四大发展阶段。阶段一,个险渠道引入与起步期(1992-2002):1992年友邦保险首次将人身险“代理人”这一新颖的营销模式引入中国市场,1994年平安保险制定了中国第一套代理人制度“基本法”,1995年《保险法》奠定制度...
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