港股异动 | 李宁(02331)涨超4% 宣布入住美团闪购平台 布局即时零售渠道

智通财经
Oct 23, 2025

智通财经APP获悉,李宁(02331)涨超4%,截至发稿,涨4.14%,报18.11港元,成交额1.75亿港元。

消息面上,据李宁官微消息,10月20日,李宁品牌正式宣布入驻美团闪购,全国近百座城市的近千家门店同步上线。借助李宁线下门店作为前置仓储节点,订单可实现就近分发、快速拣货与即时配送,大幅拓展门店原有的服务半径。目前,消费者可在美团闪购一站式选购李宁及李宁YOUNG系列产品,涵盖跑步、篮球、综训、羽毛球、乒乓球、户外、网球、匹克球等多个运动服饰与器材。双方已完成商品、价格、营销、库存及会员五大核心系统的全面打通。

李宁方面表示,此次合作是品牌“单品牌、多品类、多渠道”战略的重要举措。通过布局即时零售渠道,李宁希望更高效地响应用户在运动健身、换季购物、差旅应急等多元场景下的装备需求。未来,双方还将共同探索“闪电仓”等创新业务模式,并计划在年内逐步覆盖全国各级市场。此外,李宁与美团闪购也将围绕用户体验持续优化,推出更多品牌活动,提升整体服务品质。

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