百亿补贴背后:中国商用车如何走出“量大利微”困局?

商用车界
Oct 24

在政策红利的背后,中国商用车行业仍面临“量大却利微”的结构性困境。在中国汽车流通协会商用车专委会秘书长钟渭平看来,补贴虽在短期内拉动了销量,却未能真正弥合行业在研发能力、生态能力、商业模式创新方面的鸿沟。如何从简单产品销售向体系营销升华?是摆在当下至关重要的课题。近年来,国家持续推进商用车“两新”政策,以设备更新为抓手,推动老旧车辆淘汰,新能源城市客车及电池的更新,补贴红利一定程度上刺激了需求的...

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