港股异动 | 阅文集团(00772)早盘涨近5% 公司推出四大举措布局漫剧生态 积极推进IP商业化

智通财经
Oct 24, 2025

智通财经APP获悉,阅文集团(00772)早盘涨近5%,截至发稿,涨4.07%,报38.84港元,成交额8480.58万港元。

消息面上,10月16日,2025阅文创作大会在武汉光谷举行。会上,阅文集团CEO兼总裁侯晓楠宣布升级“创作合伙人计划”,发布四大举措进军漫剧,包括开放10万部精品IP,设立亿元创作基金,推出AIGC工具“漫剧助手”提升改编效率,并构建全产业链扶持体系。

天风证券发布研报称,阅文有稳定打造商业爆款的能力及实现IP产业链联动的商业模式可行性,长期有望凭借良好内容生态、丰富IP储备及多元商业链拓展能力构筑壁垒,并稳步提升盈利能力。招商证券此前指出,公司手握海量优质网文IP,积极推进IP商业化,搭建线上线下销售渠道,有望聚焦卡牌、谷子、轻软周等细分赛道,实现与影视、动漫、游戏等优质作品协同,最大化商业价值。

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