2025年第二季度全球智能眼镜出货量达255.5万台,同比增长54.9%;中国市场出货量为66.4万台,同比增长145.5%。小米、阿里、Rokid、雷鸟等企业纷纷推出新品,京东平台智能眼镜成交量同比增超10倍,品牌数量增长约3倍,平均每9天有一款新品上市。然而,高增长背后伴随高退货率:京东、天猫平台退货率约为30%,抖音平台高达40%-50%,主因是“功能实用性不足”。小米AI眼镜上市首周销量达...
Source Link2025年第二季度全球智能眼镜出货量达255.5万台,同比增长54.9%;中国市场出货量为66.4万台,同比增长145.5%。小米、阿里、Rokid、雷鸟等企业纷纷推出新品,京东平台智能眼镜成交量同比增超10倍,品牌数量增长约3倍,平均每9天有一款新品上市。然而,高增长背后伴随高退货率:京东、天猫平台退货率约为30%,抖音平台高达40%-50%,主因是“功能实用性不足”。小米AI眼镜上市首周销量达...
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