“花钱买标”“不如直接买雪中飞”?阿迪达斯羽绒服引争议

中国商报
Oct 23, 2025

日前,雪中飞代工生产阿迪达斯羽绒服一事引发热议。消费者发现,自己购买的阿迪达斯羽绒服实为雪中飞代工产品。并且,相似的雪中飞羽绒服产品在同一价格段,阿迪达斯的各项参数甚至不如雪中飞。有消费者直言,选择阿迪达斯就是“花钱买标”。业内人士认为,目前运动品牌代工模式较为普遍,该事件折射出消费者越来越关心产品性价比及品牌溢价,对于部分品牌价格的认同度不高。01雪中飞“披皮”阿迪达斯?据该网友在社交平台的帖文...

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