快手调整本地生活业务架构,扩大收入规模反哺业务

36氪
Oct 24, 2025

从多位独立信源处了解到,快手本地生活业务的调整还未结束,目前餐饮、综合、酒旅业务正在密集开会,商讨接下来的运营政策。其中,一个较为确定的调整方向是让本地生活的服务商转型为广告服务商,承担更多广告投流的任务。从快手内部了解到,快手此次对本地生活以及商业生态体系的调整,正是希望提升流量变现的效率,其调整的思路也和抖音商业化体系在今年的架构调整思路较为一致。(界面)

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