里昂:予普拉达(01913)评级“跑赢大市” 管理层相信内地最坏时期已过

智通财经
Oct 24

智通财经APP获悉,里昂发布研报称,普拉达(01913)今年第三季度的零售销售,大致符合市场预期,按固定汇率计算同比增长7.6%;Prada和Miu Miu品牌的零售销售,也大致符合市场预期,分别为年减0.8%、年增29%。两年叠加来看,两个品牌季度表现稳健,包括Prada核心品牌在今年第二季度、第三季度分别年增1%、1%;Miu Miu则分别年增136%、134%。里昂维持普拉达目标价50港元和“跑赢大市”评级,因普拉达仍在扩大市占率,但以26倍企业价值/息税前利润计算,其估值偏低,相较于同行平均折让53%。

里昂表示,就Prada核心品牌而言,中国市场虽然仍为负增长,但在第三季已出现环比改善。美洲、欧洲、日本市场均实现正增长,并在强劲的本地需求及略有改善的旅游需求带动下,呈现环比改善。展望未来,10月至今,销售持续改善,但管理层指出第四季基数艰难,且最后六周将至关重要。

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