小摩:反内卷改变内地快递物流业格局 首选中通快递-W(02057)及顺丰控股(06936)

智通财经
Oct 24, 2025

智通财经APP获悉,摩根大通发布研报称,内地快递物流业成为了国家反内卷政策的范例,近几个月的定价规则、包裹量增长及竞争格局均出现显著转变;9月的平均价格及包裹量趋势亦反映出监管介入的影响。

报告指,“双11”的初步数据显示消费者参与度稳固,但促销期延长,加上补贴策略不断变化,均创造新的不确定性。市场反应显示投资者对行业的兴趣回升,但偏好顺序正在改变,例如在第三季中表现落后的中通快递-W(02057)、顺丰控股(06936)及京东物流(02618)重新获得关注。

就今年第三季表现,该行预期顺丰利润将同比升3%至29亿元人民币,反映在高基数下,集团的包裹量依然稳健,而且成本管理严格。至于中通,在反内卷下,公司将行业竞争由“以量取胜”转为“着重利润”。

该行首选中通及顺丰,前者排序优先,获“增持”评级,港股目标价187港元,美股(ZTO.US)目标价24美元;顺丰H股目标价48港元,A股(002352.SZ)目标价51元人民币,均获“增持”评级。至于京东物流目标价15港元,同样获“增持”评级。

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