百亿跨界梦碎!华润啤酒白酒业务暴跌33%,核心操盘手黯然离场

梅花资本洞察
Oct 23, 2025

一场耗资百亿的跨界豪赌,最终以核心操盘手的黯然离场草草收尾。10月20日,华润万家官网的人事公示,为流传近一个月的“魏强离职”传言画上句号——这位曾肩负华润啤酒“啤+白”战略重任的华润酒业总经理,正式调任华润万家CFO,回归其财务老本行。看似“专业对口”的职务变动背后,是华润啤酒白酒业务的惨淡成绩单,是核心产品价格崩盘的尴尬现实,更是这家啤酒巨头跨界白酒赛道后,战略迷失与执行乏力的集中暴露。高管层...

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