波士顿咨询陈茜:女性在购买决策中承担重要角色,掌控30万亿消费量

睿见Economy
Oct 21, 2025

专题:2025可持续全球领导者大会&首届绿色产业与可持续消费博览会

  2025可持续全球领导者大会于10月16日-18日在上海市黄浦区世博园区召开。波士顿咨询公司(BCG)董事总经理,全球合伙人陈茜出现并发言。

  在陈茜看来,女性是市场需求的“连接者”。他以大消费行业为例——女性在购买决策中承担着很重要的角色,全球女性掌控了30万亿的消费决策的等量市场。

  “她们天然就有对需求变化的敏感度的天然优势,这可以更好地帮助各种类型企业更完善、更快地抓住到市场需求的变化、热点的转移等等“,陈茜说。当前,全球消费类公司从市场洞察、消费者洞察,一路到产品研发,越来越多的大胆地启用女性领导者、女性高管带领团队发展。

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