运动鞋服并购大年,中国品牌该如何反应?

体育产业生态圈
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运动鞋服品牌的并购时有发生,但近两年尤其多。最新的一笔并购,可能会落在意大利高端运动鞋制造商Golden Goose头上。据意大利《共和报》(La Repubblica)报道,红杉中国已经提交一份不具约束力的收购要约,计划收购Golden Goose的全部股权,目前谈判处于初期阶段。运动潮流与户外休闲风起,跟上节奏的品牌和经销商大赚,暂时落后的品牌也要寻找出路。热钱源源不断地流向头部品牌的同时,也...

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