进军“平价寿司” 海底捞版图再扩容

北京商报官方账号
Oct 22

海底捞再入热门赛道,这次是寿司。海底捞旗下寿司品牌如鮨寿司近日开业,200款餐食覆盖寿司、刺身、面食等品类,定位平价,主力产品集中在9.9元、15元价位段。寿司赛道近两年格外火热。国际连锁寿司品牌不断在国内市场拓店,北京等地门店周末排长龙早已不是新鲜事,引来海底捞入局似乎也在意料之中。自“红石榴计划”后,海底捞涉及品类越来越多,非火锅业务也在增长。在业内人士看来,不仅是寿司,海底捞在经营非火锅业务...

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