过去数年，优衣库凭借“高性价比”和“简约舒适”系列，包括基本款、户外装、轻便羽绒服及艺术家联名款，长期赢得中国消费者青睐。然而，随着市场竞争加剧与消费心态转变，这家曾经的“性价比之王”正遭遇降温。 根据优衣库母公司迅销集团公布的2025财年业绩，其整体业绩再创新高，但区域增长分化明显。作为集团最大海外单一市场的大中华区，2025财年收入占集团总营收约19%，营业收入和利润双降。 大中华区业绩...
Source Link过去数年，优衣库凭借“高性价比”和“简约舒适”系列，包括基本款、户外装、轻便羽绒服及艺术家联名款，长期赢得中国消费者青睐。然而，随着市场竞争加剧与消费心态转变，这家曾经的“性价比之王”正遭遇降温。 根据优衣库母公司迅销集团公布的2025财年业绩，其整体业绩再创新高，但区域增长分化明显。作为集团最大海外单一市场的大中华区，2025财年收入占集团总营收约19%，营业收入和利润双降。 大中华区业绩...
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